Growth @ Scale

Episode 17 – “Growth” sounds cooler – Adam Lovallo– Editor, Grow.co

Adam Lovallo is the Editor at Grow.co, and overall growth marketing expert. In this episode, he talks to Matt about his experience in growth and how “growth” came to be known as “growth.”

 

Topics discussed:

 

Founding and Selling Companies

Adam discusses building businesses with the intention to sell.

He shares his experience with a marketing agency and starting MAU, focusing on strategic decisions and lessons learned.

 

Audio and Connected TV Advertising

Insights into audio advertising, including terrestrial radio, streaming audio, podcasts, and CTV.

Emphasis on direct response tracking and unique challenges in these mediums.

 

Changes in Data Tracking

Discussion on how changes in tracking and data impact digital marketing.

Despite technological advancements, the core distribution of marketing budgets remains consistent.

 

Hiring for Growth

Advice on hiring strategies for early-stage companies, suggesting starting with fractional hires.

 

Marketing and Funnel Optimization

Importance of understanding customer acquisition economics.

Focus on funnel optimization alongside advertising efforts.

Episode 16 – Disrupt, innovate, iterate – Yousuf Bhaijee – Growth Advisor, Ex-Disney, Zynga, Eaze

Matt talks to growth advisor Yousuf Bhaijee about the changing ways startups approach growth, build their growth teams, and the need to constantly innovate and experiment if you want to stay ahead of the competition.

Episode 15– Add some Tech knowledge to your C-suite – Todd Larsen– Founder & CTO, Tech Leaders

Matt is joined by Tech-Leaders founder Todd Larsen for a discussion about making the right tech hire at the right time.

Episode 14 – Brand is who you are, what you believe, and how you show up – Doug Thielen– Chief Marketing Officer, Outdoor and Lifestyle

Matt talks to Chief Marketing Officer, Outdoor and Lifestyle expert Doug Thielen for a discussion on how to build and maintain memorable brands. From what goes into a successful brand to identifying niche strategies for creating memorable experiences, Doug shares his insights and advice on how to keep your brand relevant and engaging.

Episode 13 – Users are always cheaper a year ago – Brian Sapp– Head of Growth, Rec Room

Matt is joined by Brian Sapp, Head of Growth for Rec Room for a chat about user acquisition, the new rules of mobile game growth, from overcoming privacy hurdles to scaling Disney Emoji Blitz's revenue, and the strategic pivot to long-term user acquisition value.

Episode 12 – Hire Quickly, Fire Faster – Atif Khan – VP of business, ThirdWeb

Matt sits down with Atif Khan, VP of business at ThirdWeb for a chat about building sales and business development teams at early and later stage startups. Atif shares his experiences on how to look for the best people to help get your business to the next level and why a startup-spirit is more important than a flashy resume.

Episode 11 – Turning duds into Ws– Ed Lee– Product & Growth Specialist, Adobe

In the second installment of Matt’s conversation with product & growth specialist Ed Lee, they talk about how to turn creative failures into learning opportunities that inform future iterations on your acquisition and growth journey.

Episode 10– Balance, Boundaries, and the Future of Work – Katie Jackson – Senior Director – People & Organization Development, insitro

Matt continues his conversation with Katie Jackson, Senior Director of People & Organization Development at insitro for a talk about the future of work, in the new post-pandemic world.