Growth @ Scale

In the second installment of Matt’s conversation with product & growth specialist Ed Lee, they talk about how to turn creative failures into learning opportunities that inform future iterations on your acquisition and growth journey.

Matt continues his conversation with Katie Jackson, Senior Director of People & Organization Development at insitro for a talk about the future of work, in the new post-pandemic world.

In Part 2 of Matt Widdoes’ conversation with Aurelie Guerrieri, they discuss how B2B companies can benefit from using tried and true B2C marketing strategies as well as the importance of communication, both within an organization, and with past and present customers. 

Matt talks cannabis and experiential marketing with entrepreneur and marketing expert Jeremy Leal. Jeremy shares his experiences at his different roles at Red Bull and discusses how brands can leverage their marketing dollars with a little surprise & delight.

Matt talks to experiential marketing expert Hillary Self about how creating meaningful experiences for your audience can build emotional connections for customers and turn them into brand evangelists.

Matt is joined by App Store Optimization (ASO) expert and crypto pioneer Dan Held. Dan shares his experiences from the early days of Uber and the critical lessons he learned on how to get your app to the top of the list, and the steps to take to keep it there.

Matt talks to Lea Dudum, CFO at Elevation Advisory to talk about the evolving roles a CFO can play in a startup and the ways a good CFO can bring a founder’s vision to life.

Matt sits down with Jason Purdy, a product lead at Square for a talk about go-to-market strategies, product life cycles, and the importance of finding open, unbiased ways of communicating with your customers in order to deliver the best product possible.