Growth @ Scale

Episode 9 – B2C mindset meets B2B marketing – Aurelie Guerrieri – CMO, DataDome

In Part 2 of Matt Widdoes’ conversation with Aurelie Guerrieri, they discuss how B2B companies can benefit from using tried and true B2C marketing strategies as well as the importance of communication, both within an organization, and with past and present customers. 

Episode 8 – Merch Worth Having, Events Worth Going to – Jeremy Leal – Founder, Helen Agency & Uncle Terp

Matt talks cannabis and experiential marketing with entrepreneur and marketing expert Jeremy Leal. Jeremy shares his experiences at his different roles at Red Bull and discusses how brands can leverage their marketing dollars with a little surprise & delight.

Episode 7 - Make Experiences Worth Measuring – Hillary Self, CEO – Higher Self Services

Matt talks to experiential marketing expert Hillary Self about how creating meaningful experiences for your audience can build emotional connections for customers and turn them into brand evangelists.

Episode 6 - Lessons in ASO: Removing friction is half the battle - Dan Held, ZeroBlock founder

Matt is joined by App Store Optimization (ASO) expert and crypto pioneer Dan Held. Dan shares his experiences from the early days of Uber and the critical lessons he learned on how to get your app to the top of the list, and the steps to take to keep it there.

Episode 5 - Not just a number cruncher - Lea Dudum, CFO Elevation Advisory

Matt talks to Lea Dudum, CFO at Elevation Advisory to talk about the evolving roles a CFO can play in a startup and the ways a good CFO can bring a founder’s vision to life.

Jason Purdy - Go-To-Market Strategies

Matt sits down with Jason Purdy, a product lead at Square for a talk about go-to-market strategies, product life cycles, and the importance of finding open, unbiased ways of communicating with your customers in order to deliver the best product possible.

Ed Lee - The Changing Landscape of User Acquisition

Matt talks user acquisition strategies with growth expert Ed Lee. Ed shares his experiences from his time with Digit and underscores the value of balancing traditional marketing strategies with advanced user acquisition tactics, creating a blend that fosters sustainable growth in an increasingly digital world

Katie Jackson - Navigating Organizational Transformation

Host Matt Widdoes talks to organizational strategist Katie Jackson about how companies can successfully navigate organizational changes as they grow and scale.