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Interviews with leading growth experts from MAVAN’s Advisor Group (MAG) and notable companies like Red Bull, Google, Zillow, and Zynga. Discover actionable insights and advice on acquisition, growth, lifecycle, data, AI, and creative to help your company achieve sustainable, scalable growth. Visit MAVAN.com for more growth insights, case studies, and industry news.
Episodes
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
Eric Seufert is an analyst and expert in mobile development, tech marketing, and data analysis. Eric is General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in the future of mobile tech. Eric has also worked at notable consumer mobile tech companies including Skype, Wooga, and Rovio Entertainment, where he was the VP of User Acquisition for the developer behind the popular Angry Birds franchise.
In this episode, Matt and Eric dig into Eric’s career in mobile tech startups, including the benefits of a ‘freemium’ model, strategies for launching mobile apps successfully, and where the future of mobile tech investments is headed.
Key Takeaways:
- Core product experience should be complete and universal, even at the freemium price point. In order for this to occur, founders should leverage techniques that engage both new and existing users to monetize effectively
- User acquisition is not just about growth… It is an opportunity for discrete product testing to improve and iterate based on real user data
- The mobile tech industry’s shift towards web-based storefronts driven by privacy regulations has opened new opportunities for mobile tech experimentation and personalization
- When constructing your team, select candidates highly skilled in monetization and user experience based on prior startup successes
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Chapters (0:02) Eric Seufert's journey in mobile tech and venture capital (3:25) Freemium economics and strategies for startup growth and retention (5:56) The economics and ethics of free-to-play gaming (8:14) The evolution and dominance of freemium models in mobile apps (12:42) Generative AI Enables Total Personalization in User Experience (13:15) Maximizing value and engagement in freemium business models (17:57) The pitfalls of viral app launches and sustainable growth (22:28) The slow, iterative process of launching a consumer app (27:25) The Growth Trap: balancing organic and paid user acquisition (32:10) Optimizing product success through flexible data analytics (38:11) Balancing needs of new and old users in product growth (42:49) Key criteria for investing in mobile startups (48:28) The future of mobile engagement and web-based monetization (52:10 ) Conclusion and closing remarks |
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