There’s a lot to learn from quirky local ads. | Joe Delfino, VP of Identity and Cloud Partnerships at ComScore | Ep. 31

Joe Delfino is the VP of Identity and Cloud Partnerships at ComScore. Besides  selling programmatic ads to gaming companies and  working in mobile programmatic. Joe’s expertise also includes traditional and programmatic ad media.

In this episode, Matt and Joe discuss the evolution and future of programmatic advertising media, and the relationship between traditional media, C TV, linear TV, and streaming platforms in the digital age. 

Key Takeaways:

• Linear TV, CTV, and streaming platforms each have unique advantages and are converging in terms of audience targeting and measurement 
• Performance advertisers are increasingly looking to TV due for better data-driven opportunities.
• Creative innovation is crucial for TV advertisers, where platforms like Netflix are leading the way  by integrating ad units that interact with content and drive viewer response

 

Chapters:

(0:01) Discussing Joe’s career in tech and media

(3:47) Misconceptions and origins of Publishers Clearing House

(4:35) Audience engagement insights: from mail to apps

(5:49) Transitioning from mobile to broad media measurement at ComScore

(11:12) Evolving strategies in cross-screen media advertising

(19:28) Strategizing media spending for large-scale advertisers

(20:28) Understanding traditional TV and streaming ad buys

(26:14) Discussing a hilariously bad local lawyer ad

(27:31) Revitalization and Importance of local broadcasting

(32:22) Local advertising dynamics and pricing strategies

(34:51) Innovations in programmatic ad insertions for TV broadcasts

(37:06) Television ad buying and pricing strategies

(39:26) Discussing TV advertising's accessibility and measurability for businesses

(44:57) Advertising's emotional pull and digital precision in consumer Influence

(49:10) Innovative advertising blends TV and digital marketing strategies

(53:01) Innovative advertising strategies in the digital age

(54:40) Leveraging nostalgia in modern advertising strategies

(59:53) Strategies for localized advertising in national campaigns

(1:05:23) Innovations and future predictions in local and TV advertising

(1:09:48) Antitrust concerns and media debate dynamics

(1:10:34) Conclusion and closing remarks

 

Link to Transcript