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Interviews with leading growth experts from MAVAN’s Advisor Group (MAG) and notable companies like Red Bull, Google, Zillow, and Zynga. Discover actionable insights and advice on acquisition, growth, lifecycle, data, AI, and creative to help your company achieve sustainable, scalable growth. Visit MAVAN.com for more growth insights, case studies, and industry news.
Episodes
Tuesday May 21, 2024
Tuesday May 21, 2024
LaToya Bowlah is a leader in digital transformation and customer lifecycle marketing. Her background also includes developing go-to-market strategies at prominent tech/high-growth start-ups including Nasdaq and Bloomberg Digital, as well as leadership roles at AnthologyAI, Bloomberg News, Ellevest, and others.
LaToya and Matt discuss:
* Striking the right balance between revenue growth and customer value is essential
* Investing in tech should be proportionate to your current growth and operational needs
* Lifecycle marketing sits at the intersection of data science, content, and automation
* Adapting to industry changes is crucial for any marketing leader
Chapters:
(0:00) Balancing Customer Value and Revenue in Lifecycle Marketing
(4:10) Innovating Digital Media with Dynamic Paywalls at Bloomberg
(5:40) LaToya Bowlah's Journey Through Marketing and Product Strategy
(8:47) Ethical Data Sourcing and Consumer Control in Predictive Modeling
(10:14) Strategizing Marketing Channels and Automation in Business
(14:58) The Misconception of SEO as a Silver Bullet
(17:01) Strategies for Effective Go-to-Market Execution
(18:12) Strategies for a Successful Go-To-Market Approach
(21:46) Defining Market Segments for Communication Platforms
(22:47) Optimizing Customer Lifecycle for Growth and Activation
(24:44) Strategizing Sales and Marketing for Scalable Business Growth
(26:39) Lifecycle Marketing's Impact on Customer Experience and Revenue
(28:17) Email's Enduring Intimacy and Importance in Digital Marketing
(29:47) The Underestimated Power of Email Marketing
(31:19) Maximizing Efficiency in User Acquisition and Lifecycle Marketing
(34:11) Misconceptions in Market Strategy and Investment
(34:52) Striking Balance in Customer Engagement and Revenue Growth
(38:43) Understanding Customer Relationships and Communication Strategies
(40:07) Strategizing Customer Engagement and Growth Loops
(43:28) Optimizing Fintech User Engagement Through Iterative Testing
(45:52) Strategies for Early Stage Founders to Adapt in Marketing
(49:22) Sales Success Without Technology: A Practical Approach
(51:05) Debunking the Silver Bullet Myth in Lifecycle Marketing
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