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Interviews with leading growth experts from MAVAN’s Advisor Group (MAG) and notable companies like Red Bull, Google, Zillow, and Zynga. Discover actionable insights and advice on acquisition, growth, lifecycle, data, AI, and creative to help your company achieve sustainable, scalable growth. Visit MAVAN.com for more growth insights, case studies, and industry news.
Episodes
Monday Dec 11, 2023
Monday Dec 11, 2023
Adam Lovallo is the Editor at Grow.co, and overall growth marketing expert. In this episode, he talks to Matt about his experience in growth and how “growth” came to be known as “growth.”
Topics discussed:
Founding and Selling Companies
Adam discusses building businesses with the intention to sell.
He shares his experience with a marketing agency and starting MAU, focusing on strategic decisions and lessons learned.
Audio and Connected TV Advertising
Insights into audio advertising, including terrestrial radio, streaming audio, podcasts, and CTV.
Emphasis on direct response tracking and unique challenges in these mediums.
Changes in Data Tracking
Discussion on how changes in tracking and data impact digital marketing.
Despite technological advancements, the core distribution of marketing budgets remains consistent.
Hiring for Growth
Advice on hiring strategies for early-stage companies, suggesting starting with fractional hires.
Marketing and Funnel Optimization
Importance of understanding customer acquisition economics.
Focus on funnel optimization alongside advertising efforts.
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