Ask for feedback at every single stage | Lindsey Dillon, VP of Marketing, Harness | Ep. 36

Lindsey Dillon is the Vice President of Marketing at Harness, a fintech platform empowering consumers to align their spending with their personal values. Previously, she held a leadership role at Cash App, where she led post-acquisition growth initiatives. Lindsey also has worked on product marketing campaigns for companies like StubHub and Lyft.

In this episode, Matt and Lindsey discuss staffing a product marketing team built for success, how to craft a meticulous, customer-first product launch approach, and the critical role of customer feedback across every stage of development.

Key Takeaways:

• Understanding Your Audience: Deep audience research and competitive analysis are fundamental for successful product positioning
• Leveraging Customer Feedback: Keeping customers engaged at every stage of product development ensures alignment with customer needs and encourages product-market fit
• Leading by Example: Build a culture of stewardship, empathy, and hands-on leadership to maximize team success and innovation
• Humanizing Remote Work: Stronger personal connections and a supportive work culture are essential for team productivity

Chapters:

0:00        Harnessing fintech for impactful consumer spending 4:43        Strategies for effective product launches in saturated markets 15:24       Incorporating customer feedback throughout the product lifecycle 19:03       Challenges of customer feedback and product development 20:54      Customer-centric product development and Iterative launch strategies 26:51       Leadership, culture, and setting aggressive goals in team management 32:50      Fostering creativity and innovation in marketing teams 38:23      The power of ‘Yes If’ and ‘I Wonder’ in team dynamics 44:33      Navigating team dynamics during acquisitions 50:22      The importance of humanization and face-to-face interaction in remote work 54:47      The ritual of ‘potato negotiations’ and social interactions 56:35      The Importance of Small Talk in Workplace Meetings 59:15       Conclusion and closing remarks   Link to Transcript Post