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Interviews with leading growth experts from MAVAN’s Advisor Group (MAG) and notable companies like Red Bull, Google, Zillow, and Zynga. Discover actionable insights and advice on acquisition, growth, lifecycle, data, AI, and creative to help your company achieve sustainable, scalable growth. Visit MAVAN.com for more growth insights, case studies, and industry news.
Episodes
Tuesday May 28, 2024
Tuesday May 28, 2024
Dan is an accomplished executive in the mobile gaming industry, with over a decade of experience at companies such as N3TWORK, NaturalMotion, Zynga and Machine Zone. Throughout his career, he’s consistently driven revenue growth, developed innovative technology platforms, generating over $1B in enterprise value.
Over the course of the last decade, he’s deployed over $1B in user acquisition, worked with world-class IP, and raised several rounds of VC financing.
Matt and Dan discuss:
- Company culture as a critical component to a business's success
- How live operations enhance player retention in gaming
- Gamification principles that can be applied to non-gaming industries to drive performance
- The limits of automation and generative tools in find new creative concepts
Chapters
(0:00) Cultivating Company Culture and Gamification in Mobile Gaming
(3:47) Optimizing Team Performance Through Strategic Prioritization and Data-Driven Insights
(7:45) Intrinsic Motivation and Psychological Safety in High Performing Teams
(10:10) Fostering Psychological Safety and Embracing Constructive Conflict
(15:13) Valuing Lifelong Learning in Potential Employees
(17:57) Optimizing Team Dynamics and Culture in Organizations
(21:42) Evolving Company Culture and the Impact of Live Operations in Gaming
(25:10) The Evolution of Free-to-Play Mobile Gaming
(28:00) Gacha Gaming Mechanics and Their Cultural Impact
(29:04) Harnessing Game Dynamics to Drive Engagement and Sales
(31:58) Gamification Strategies in Live Operations and User Engagement
(37:25) Designing Game Systems for Diverse Player Archetypes
(39:19) Tailoring SaaS Products to Diverse Customer Profiles
(43:29) Evolution of Creative Production and Automation in Gaming
(46:59) Combatting Ad Fatigue in High-Scale Marketing Campaigns
(51:20) Aligning Marketing, Product, and Sales Strategies for Success
(53:47) Cultivating Company Culture to Minimize Friction and Empower Execution
(58:07) Innovative Decentralized Technology Development in Gaming
(1:00:35) The Evolution and Future of Game Distribution
(1:03:30) Revolutionizing Interactive Gaming with AI and Real-World Elements
(1:04:28) Redefining Interactive Gaming for the Next Generation
(1:07:51) Discussing the Cult Classic 'Brain Scan'
(1:09:00) Gaming and Performance: Promises and Expectations
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